How to Decipher Home Security Reviews

Couple using a notebook 175748100Have you ever wondered how you can tell if home security reviews are honest or fake? The Internet is full of reviews of various products, services, restaurants, hotels, and more. Businesses are more and more having to rely upon positive customer reviews and feedback in order to stay successful and keep bringing in newer  customers. Sites like Angie’s List and other review sites keep these businesses on their toes, because bad reviews lead to loss of customers. Unfortunately, this also means that many companies are starting to hire writers to write positive customer reviews and feedback to encourage more business and site traffic. On the other side, many companies pay writers to fabricate poor reviews of their rival companies’ products or services. If this is true, how can you know that the reviews you’re looking at aren’t just bogus and made up by a person who’s never even tried or used the product or service? Here will go over a few basic tips to help you weed out the real from the fake in the world of online reviews.

How Many Reviews?

When you initially look up a home security product, such as a motion sensor, security camera, or alarm device, after reading the specifications and information available, one of the first places you should look is customer reviews. The first telling thing about these reviews should be the number of reviews given. If there’s only one review on the product, it may either be a newer product or a product that isn’t very popular. Chances are that a product with numerous reviews is going to have more sincere reviews and has been purchased by more people. It’s also good to take a look at the specs for the number of one star, two star, three star, four star, and five star reviews given. Sites like Amazon always list the number of reviews given to each category, as well as the total number of reviews. If you first see that the product has 45 reviews, you might think it’s more popular. But then if you look at those stats and see that the majority of those 45 reviews gave the product only one or two stars, you can feel pretty sure that the product isn’t all it’s hyped up to be.

Are Questions Being Answered?

This is actually a great way to see if reviews are real and if the manufacturer of the product or the company offering the service cares about their reviews. Many companies and manufacturers will take the time to respond to poor reviews or comments that ask questions. Their sincerity in how they respond will help you know whether or not this is a company that cares about its customers and the quality of its products and services.

The Truth is in the Details

1257832_97691437On review sites, you can find yourself staring at hundreds of reviews and comments about a specific home security company. Some of them will be raving mad and unwilling to give even one star to the service, while others will be dripping with praise and adoration for their installers and the equipment they installed. Odds are a good number of these extremes will be fake, and asking yourself a pretty simple question will help you determine which ones are and which ones aren’t: Are they overusing superlatives and exclamations but skimping on the details? The company may supposedly “the best ever!” with “the nicest people!” and “the best equipment!” but what about the details? Why is it the best ever? What did the installers do that made them such nice people? What makes the equipment so great? Maybe a commenter says that they were “horribly disappointed” and are “never calling them again,” but the key question here is, why? Was it simply one particular salesperson who put them off, or was it actually the quality of the company’s equipment?

Overall, probably the best thing that you can do when looking through home security reviews is to read with a realistic eye. The truth is, we’re all human, and that means that we make mistakes, which also means that every company may have a mixture of both good and bad reviews. Don’t be deceived by reviews that are overly simple or overly detailed, and look for the information that really matters most to you as a potential customer. If you keep these things in mind, you’ll be able to feel more confident in your ability to decipher which reviews are real and which ones are fake.